Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 5258

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200206121604.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 200206|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising overview of advertising and promotion decision,how to use advertising,promotion a tool in market positioning,advertising and promotion marketing mix marketing strategy,setting the objectives,advertising n promotion budgeting,copy decision,media decisions,how to get and keep effective advertising and promotion services,decision support systems for advertising and promotion,concluding questions,glossary,index

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)66: Lodish, Leonard M. 732, The Advertising and Promotion Challenge