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Advertising advertising perspectives,crafting marketing and advertising strategies,integrating advertising with other elements of the communications mix,creating advertisements and commercials,using advertising media (Topical Term)

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Preferred form: Advertising advertising perspectives,crafting marketing and advertising strategies,integrating advertising with other elements of the communications mix,creating advertisements and commercials,using advertising media

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Work cat.: (OSt)3311: Arens, William F. 722, Contemporary Advertising

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