Management, The elements of advertising, or what goes into your head comes out of your pocket, Weasel words: God's little helpers, A baker's dirty dozen of claims, Demonstrations, or the words are quicker than the eye, The emotional sale: Try it, you'll like it, Fads and trends: Everybody's doing it, Legalisms: The defense rests. And Rests and rests, Major Advertisers: The more things change, Quiz (Topical Term)
Preferred form: Management, The elements of advertising, or what goes into your head comes out of your pocket, Weasel words: God's little helpers, A baker's dirty dozen of claims, Demonstrations, or the words are quicker than the eye, The emotional sale: Try it, you'll like it, Fads and trends: Everybody's doing it, Legalisms: The defense rests. And Rests and rests, Major Advertisers: The more things change, Quiz