Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 1640930
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20231018143052.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 231018|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing
- Form subdivision: Commerce
- Geographic subdivision: Bachelor of Business Administration
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)1070793: Kotler, Philip; Armsreong, Gary 1640929, Principles of Marketing (11th ed.), 2018