Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 1637271
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20231018142849.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 231018|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Advertising Media
- Form subdivision: Commerce
- Geographic subdivision: Bachelor of Business Administration
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)1068961: Kelly, Larry. D & W.J. Donald 1637270, Advertising Media Planning: a brand management approach, 2015