Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 1637271

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20231018142849.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 231018|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising Media
• Form subdivision: Commerce
• Geographic subdivision: Bachelor of Business Administration

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1068961: Kelly, Larry. D & W.J. Donald 1637270, Advertising Media Planning: a brand management approach, 2015