Advertising, Sales and Promotion Management (Record no. 987386)

MARC details
000 -LEADER
fixed length control field 00552nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789352620333
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHU-ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S.
245 ## - TITLE STATEMENT
Title Advertising, Sales and Promotion Management
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Mumbai
Name of publisher Himalaya Publishing House
Year of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number of Pages 375
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Advertising as a career<br/>advertising research<br/>advertising agency<br/>direct marketing<br/>sales promotion<br/>public relations<br/>personal objectives personal selling <br/>public relations<br/>sales training<br/>sales budget
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        SSA M.Com Sant Sohirobanath Ambiye Government College of Arts & Commerce, Pernemn Sant Sohirobanath Ambiye Government College of Arts & Commerce, Pernemn ssa mcom 20.09.2022 Navsahitya Book Stall & Stationery 1500.00 659.1 CHU-ADV SSA-M843 15.02.2023 Books
        SSA M.Com Sant Sohirobanath Ambiye Government College of Arts & Commerce, Pernemn Sant Sohirobanath Ambiye Government College of Arts & Commerce, Pernemn ssa mcom 20.09.2022 Navsahitya Book Stall & Stationery 1500.00 659.1 CHU-ADV SSA-M844 15.02.2023 Books

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