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Advertising and promotion (Record no. 984824)

MARC details
000 -LEADER
fixed length control field	00351nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230130s2018 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781259026850
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, G.E.
9 (RLIN)	1502125
245 ## - TITLE STATEMENT
Title	Advertising and promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Chennai
Name of publisher, distributor, etc.	McGraw Hill Education (India) Pvt. Ltd
Date of publication, distribution, etc.	2018
300 ## - PHYSICAL DESCRIPTION
Extent	1016p

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