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Advertising :Principles and Practice (Record no. 984518)

MARC details
000 -LEADER
fixed length control field	00348nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230130s2018 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788121940016
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gupta, Ruchi
9 (RLIN)	1501820
245 ## - TITLE STATEMENT
Title	Advertising :Principles and Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	S.Chand & Company Ltd.
Date of publication, distribution, etc.	2018
300 ## - PHYSICAL DESCRIPTION
Extent	402p

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