Marketing Insights from A to Z (Record no. 945206)

MARC details
000 -LEADER
fixed length control field 00418nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230102s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126508574
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 1451863
245 ## - TITLE STATEMENT
Title Marketing Insights from A to Z
Remainder of title 80 Concepts Every Manager Needs to Know
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. John Wiley India
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 206p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 1451864
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao 21.03.2016   658.8KOT VVM-32168 02.01.2023 02.01.2023 Books

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