Normal view MARC view ISBD view

Marketing Management: Indian Cases (Record no. 943286)

MARC details
000 -LEADER
fixed length control field	00974nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789332587106
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802/GUP/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gupta, Prachi
245 ## - TITLE STATEMENT
Title	Marketing Management: Indian Cases
250 ## - EDITION STATEMENT
Edition statement	1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Tamil Nadu :
Name of publisher	Pearson India Education
Year of publication	2017
300 ## - PHYSICAL DESCRIPTION
Number of Pages	23.4p;
Other physical details	PB;
546 ## - LANGUAGE NOTE
Language note	English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	MTR Foods- A Marketing Marvel, Customer value-n Explored, created, Communicated and Delivered , Customer Loyalty- ultimate , Objective of Every Marketer , Starbucks India, Human Experience, Techy Amazon Insight , Consumer Behavior, Zicom , Facebook , Who Will Buy Xylo , Kellogg's Cornflakes in India , Nivea, The call of the Competition, Fevicol, Designing and Managing Services , Aachi Masala, Slicerrooms , Oreo in India, Wonder Cement , Case Study on Direct Marketing of wedding Return's Gifts , Selling process In animal Nutrition and Health Industry, E-Marketing Models, Unilever .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
Commerce - Management Marketing	The C.E.S. College of Arts and Commerce	The C.E.S. College of Arts and Commerce	Management	28.06.2022	Kanpur: Vidya Vihar	1385.00	658.802/GUP/Mar	0009199-1	15.09.2022	Books
Commerce - Management Marketing	The C.E.S. College of Arts and Commerce	The C.E.S. College of Arts and Commerce	Management	28.06.2022	Kanpur: Vidya Vihar	1385.00	658.802/GUP/Mar	0009199-2	15.09.2022	Books
Commerce - Management Marketing	The C.E.S. College of Arts and Commerce	The C.E.S. College of Arts and Commerce	Management	28.06.2022	Kanpur: Vidya Vihar	1385.00	658.802/GUP/Mar	0009199-3	15.09.2022	Books
Commerce - Management Marketing	The C.E.S. College of Arts and Commerce	The C.E.S. College of Arts and Commerce	Management	28.06.2022	Kanpur: Vidya Vihar	1385.00	658.802/GUP/Mar	0009199-4	15.09.2022	Books
Commerce - Management Marketing	The C.E.S. College of Arts and Commerce	The C.E.S. College of Arts and Commerce	Management	28.06.2022	Kanpur: Vidya Vihar	1385.00	658.802/GUP/Mar	0009199-5	15.09.2022	Books