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Brand Management : The Indian Context (Record no. 943254)

MARC details
000 -LEADER
fixed length control field	00467nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	8125907394
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.834/MOO/Bra
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moorthy, Y. L. R.
245 ## - TITLE STATEMENT
Title	Brand Management : The Indian Context
250 ## - EDITION STATEMENT
Edition statement	1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Mumbai
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher	VIKAS PUBLISHING HOUSE PVT LTD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication	1999
300 ## - PHYSICAL DESCRIPTION
Number of Pages	171 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	brand success,brand equity,brand extension,brand personality,brand repositioning,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

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