Normal view MARC view ISBD view

New Strategic Brand Management (Record no. 928604)

MARC details
000 -LEADER
fixed length control field	00409nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221226s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749465155
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343
Item number	KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noel
9 (RLIN)	1433932
245 ## - TITLE STATEMENT
Title	New Strategic Brand Management
Remainder of title	Advanced Insights and Strategic Thinking
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	Kogan Page
300 ## - PHYSICAL DESCRIPTION
Extent	492 p.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Rosary College of Arts & Commerce, Navelim.	Rosary College of Arts & Commerce, Navelim.	04.01.2020		658.8343/KAP	RCA-13734	30.12.2022	30.12.2022	Books