B2B MARKETING : A SOUTH ASIAN PERSPECTIVE (Record no. 914738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 813152079X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HUT/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HUTT, MICHAEL D |
| 245 ## - TITLE STATEMENT | |
| Title | B2B MARKETING : A SOUTH ASIAN PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | DELHI |
| Name of publisher | CENGAGE LEARNING INDIA PVT. LTD |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix,522p; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Already a popular and well accepted text in the market for the subject, This edition of Bob marketing carries on the legacy this text has created. ¬The book is comprehensive, well updated and covers the entire gamut of Bob marketing by exploring the area through text and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and covers latest technological advancements as well as recent trends in the market. salient features: 1) New chapters on managing services for business markets, and technology-enabled B2B marketing 2) New sections on marketing relations vis-à-vis relationship marketing, 3Ps of branding, marketing of Bob solutions, fly-wheel marketing, fighter brands, Green logistics etc. 3) New 13 Latest cases, making a total of 58 4) exhaustive and updated pedagogy 5) rich pool of instructor resources. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.