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Product leadership (Record no. 865876)

MARC details
000 -LEADER
fixed length control field	00371nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-7382-0156-1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.87
Item number	COO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cooper, Robert
9 (RLIN)	1348502
245 ## - TITLE STATEMENT
Title	Product leadership
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cambridge
Name of publisher, distributor, etc.	Pearson Books
300 ## - PHYSICAL DESCRIPTION
Extent	314p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Management
9 (RLIN)	1348503

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