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Advertising & promotion: An intergrated marketing communications perspective (Record no. 809916)

MARC details
000 -LEADER
fixed length control field	00355nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221130s2005 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, G. E.
9 (RLIN)	1239682
245 ## - TITLE STATEMENT
Title	Advertising & promotion: An intergrated marketing communications perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi
Name of publisher, distributor, etc.	Tata Mcgraw- Hill Publishing Company Ltd.,
Date of publication, distribution, etc.	2005

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