STRATEGIC BRAND MANAGEMENT (Record no. 647813)

MARC details
000 -LEADER
fixed length control field 00416nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220726s2015 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL/STR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER, KEVIN LANE
9 (RLIN) 945819
245 ## - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
Remainder of title BUILDING, MEASURING AND MANAGING BRAND EQUITY
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PEARSON
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 586p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
9 (RLIN) 945820
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Cost, normal purchase price
        Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora 15.03.2016   658.827 KEL/STR SPE-1110 01.08.2022 01.08.2022 Books  
        Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora 15.03.2016   658.827 KEL/STR SPE-1111 01.08.2022 01.08.2022 Books  
        Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora 15.03.2016   658.827 KEL/STR SPE-1112 01.08.2022 01.08.2022 Books  
        Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora 15.03.2016   658.827 KEL/STR SPE-1113 01.08.2022 01.08.2022 Books  
        Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora 15.03.2016   658.827 KEL/STR SPE-1114 01.08.2022 01.08.2022 Books 750.00

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