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Advertising and Integrated Marketing Communications (Record no. 613945)

MARC details
000 -LEADER
fixed length control field	00399nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9781259026058
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	SHA/Adv
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shah, Kruti
245 ## - TITLE STATEMENT
Title	Advertising and Integrated Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Chennai
Name of publisher	McGraw Hill Education (India) Pvt. Ltd.
Year of publication	2021
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxviii, 889 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
				Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Advertising	30.03.2022	970.00	659.1 SHA/Adv	SPE-3508	24.05.2022	Books
				Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Advertising	30.03.2022	970.00	659.1 SHA/Adv	SPE-3509	24.05.2022	Books