Direct Hit (1st Ed.) (Record no. 598986)

MARC details
000 -LEADER
fixed length control field 00430nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0333 93152 1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 Sto-Dir
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stone, Merlin
245 ## - TITLE STATEMENT
Title Direct Hit (1st Ed.)
Sub Title Winning direct marketing campaigns
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi:
Name of publisher Macmillan India Ltd;
Year of publication 1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 316p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management, direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        FAC-MANAGEMENT Fr. Agnel college of Arts & Commerce, Pillar Fr. Agnel college of Arts & Commerce, Pillar FAC-GENERAL STACK 30.04.2005 658.8 Sto-Dir FAC-4619 18.05.2022 Books

Powered by Koha