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Advertising and Promotion (Record no. 578096)

MARC details
000 -LEADER
fixed length control field	00526nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789354600807
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BLE/Adv
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Blech, George E
245 ## - TITLE STATEMENT
Title	Advertising and Promotion
Sub Title	An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement	12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Chennai
Name of publisher	McGraw Hill Education (India) Pvt. Ltd.
Year of publication	2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxxi, 741 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
				Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Advertising	30.03.2022	995.00	659.1 BLE/Adv	SPE-3469	14.05.2022	Books
				Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Advertising	30.03.2022	995.00	659.1 BLE/Adv	SPE-3470	14.05.2022	Books