Marketing Management (Record no. 5632)

MARC details
000 -LEADER
fixed length control field 00639nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789382234258
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84/PAW/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pawar, Yashwant Tukaram
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Kanpur;
Name of publisher Sahitya Sagar
Year of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number of Pages 248 p;
Other physical details HB;
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan,
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        Commerce - Management Marketing The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Management 28.08.2018 International Publication: Kanpur 956.00 658.84/PAW/Mar 0008038 01 28.08.2018 Books

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