PROMOTIONAL STRATEGY (Record no. 472657)

MARC details
000 -LEADER
fixed length control field 00472nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220506s1989 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number ENG/PRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ENGEL, JAMES
9 (RLIN) 691513
245 ## - TITLE STATEMENT
Title PROMOTIONAL STRATEGY
Remainder of title MANAGING THE MARKETING COMMUNICATIONS PROCESS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. JAPAN
Name of publisher, distributor, etc. TOPPAN COMPANY, LTD
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent 621p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
9 (RLIN) 691514
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KINNEAR, THOMAS C
9 (RLIN) 691515
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name WARSHAW, MARTIN R
9 (RLIN) 691516
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Government College of Arts, Science and Commerce, Quepem Government College of Arts, Science and Commerce, Quepem 21.03.2018   658.82 GCAQ-1495 06.05.2022 06.05.2022 Books

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