Sales Promotion and Advertising Management (Record no. 3864)

MARC details
000 -LEADER
fixed length control field 00622nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789380096162
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/GUP/Sal
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, R.C. & Jain, T. C.
245 ## - TITLE STATEMENT
Title Sales Promotion and Advertising Management
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher ALFA PUBLICATIONS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 296; 22
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Introduction to sales promotion,objectives of sales,sales meetings,planning for sales,buying behaviour,role of retailers,role of wholesaler,pricing policies,functions of advertising,planning of advertising campaign,direct mail advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Commerce - Advertising The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Advertising 09.10.2017 659.1/GUP/Sal 0006218 09.10.2017 Books

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