introduction to the retailing environment,structural change in the retail environment,market structure and controlretailing structures,managing in good times and bad dealin with booms and slumps,stategic marketing planning for retailing setting up the business,the customer and the retail business knowing your customers,the fundamentals of merchandising product,establing apricing strategy,promoting the store sending out the correct sort of messages,locating the store in the retail environment store design and layout producing the right format,managing retail services creating quality retail services,serretailing creating tangibility,business operation financial development,logistics and distributionshipping the goods to the market,rolling out the goods developing new relationships,people in retailing,making people matter,out of store retailing buy by wire,international retailing internationalization and globalization, a review of retailing,environment and operations,