Marketing Research (Record no. 3011)

MARC details
000 -LEADER
fixed length control field 00975nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8174463453
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84/GUP/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, S. L. ; Gupta, Seema & Gupta, Utkarsh
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher EXELL BOOKS PVT LTD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication 2003
300 ## - PHYSICAL DESCRIPTION
Number of Pages 599 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research:an introduction,research design,value of informationin decision making,marketing information system and marketing research,attitude measurement and scaling,primary methods of data collection,samples and sampling distribution,testing of hypothesis,secondary data,processing of data and tabulation,univariate data analysis;non parametric tests,multivariative analysis,applications of marketing research,product research,consumer research,distribution research,advertising researchmotivation research,research report and proposal writing,case study method in marketing research,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
        Commerce - Management Marketing The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Management 11.02.2025 233.75 658.84/GUP/Mar 0004707 Books

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