Marketing As Strategy : Understanding Ces''s Agenda for Driving Growth and innovation.
250 ## - EDITION STATEMENT
Edition statement
1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication
New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher
PENGUIN
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication
2004
300 ## - PHYSICAL DESCRIPTION
Number of Pages
272 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term
Marketing Management from marketing as a function to marketing as a transformational engine,from market segments to strategic segments,from selling products to providing solutions,from declining to growning distribution channels,from branded bulldozers to global distribution partners,from market driven to market driving,from strategic business unit marketing to corporate marketing