Advertising and Marketing in Rural India (Record no. 246991)

MARC details
000 -LEADER
fixed length control field 00378nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220404s2007 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1054
Item number BHA/ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhatia, T.S.
9 (RLIN) 273739
245 ## - TITLE STATEMENT
Title Advertising and Marketing in Rural India
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 273740
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 273741
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Swami Vivekanand Vidyaprasarak Mandal's College Of Commerce, Shirshire, Bori - Ponda Swami Vivekanand Vidyaprasarak Mandal's College Of Commerce, Shirshire, Bori - Ponda 11.01.2017 465.00   659.1054 SVV-1564 04.04.2022 04.04.2022 Books

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