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Advertising media planning (Record no. 243757)

MARC details
000 -LEADER
fixed length control field	00465nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220401s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	71071016
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659
Item number	SIS.BRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sissors, Jack Z
9 (RLIN)	265583
245 ## - TITLE STATEMENT
Title	Advertising media planning
250 ## - EDITION STATEMENT
Edition statement	7 Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	480p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ADVERTISING
9 (RLIN)	265584
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Baron, Roger B
9 (RLIN)	265585

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Vidya Prabodhini College of Commerce, Education, Computer and Management, Vidya Nagar Porvorim	Vidya Prabodhini College of Commerce, Education, Computer and Management, Vidya Nagar Porvorim	20.08.2019		659	VPC-5818	02.06.2023	01.04.2022	Books