Services Marketing: Integrating Customer Focus Across the Firm (Record no. 228508)

MARC details
000 -LEADER
fixed length control field 00511nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220331s2014 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI/SER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Valarie A Zeithaml
9 (RLIN) 231124
245 ## - TITLE STATEMENT
Title Services Marketing: Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 6 Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill Education (India)
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,711p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 231125
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dwayne D Gremler
9 (RLIN) 231126
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mary Jo Bitner
9 (RLIN) 231127
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Government College of Commerce, Borda, Margao Government College of Commerce, Borda, Margao 15.12.2016 725.00   658.8 GCC-2218 31.03.2022 31.03.2022 Books

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