Normal view MARC view ISBD view

STRATEGIC BRAND MANAGEMENT (Record no. 224057)

MARC details
000 -LEADER
fixed length control field	00416nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220324s2015 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KEL/STR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KELLER, KEVIN LANE
9 (RLIN)	219899
245 ## - TITLE STATEMENT
Title	STRATEGIC BRAND MANAGEMENT
Remainder of title	BUILDING, MEASURING AND MANAGING BRAND EQUITY
250 ## - EDITION STATEMENT
Edition statement	4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	PEARSON
Date of publication, distribution, etc.	2015
300 ## - PHYSICAL DESCRIPTION
Extent	586p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
9 (RLIN)	219900

No items available.