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MARKETING MANAGEMENT (Record no. 223310)

MARC details
000 -LEADER
fixed length control field	00395nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220324s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131767160
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT/MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KOTLER PHILIP,KELLER KEVIN LANE& KOSHY ABRAHAM
9 (RLIN)	218259
245 ## - TITLE STATEMENT
Title	MARKETING MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	PEARSON
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	596p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
9 (RLIN)	218260

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