Advertising (Record no. 15)

MARC details
000 -LEADER
fixed length control field 00631nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007099658X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 WRI/Adv
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Write, John S.
245 ## - TITLE STATEMENT
Title Advertising
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher TATA McGRAW-HILL PUBLISHING COMPANY LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication 1986
300 ## - PHYSICAL DESCRIPTION
Number of Pages 545 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising advertising role in society,advertising role in the world of business,advertising media,advertising messages,planning and managing the advertising campaign,advertising and the future
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Winter, Willis L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zeigler, Sherilyn K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Full call number Accession Number Koha item type
        Commerce - Advertising The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Advertising 86.40 659.1 WRI/Adv 0000055 Books

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