Economics of Strategy (Record no. 1114178)

MARC details
000 -LEADER
fixed length control field 07963nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789354644078
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330
Item number BES/Eco
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Besanko, David
245 ## - TITLE STATEMENT
Title Economics of Strategy
Sub Title An Indian Adaptation
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
Name of publisher Wiley India Pvt. Ltd.
Year of publication 2025
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 611p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: Strategy and Economics<br/><br/> Why Study Strategy?<br/> Why Economics?<br/> Disciplinary Interdependence<br/> The Need for Principles<br/> So What’s the Problem?<br/> A Framework for Strategy<br/> Boundaries of the Firm<br/> Market and Competitive Analysis<br/> Positioning and Dynamics<br/> Internal Organization<br/> The Book<br/> Endnotes <br/><br/>Economics Primer: Basic Principles<br/><br/> Costs<br/> Cost Functions<br/> Total Cost Functions<br/> Fixed and Variable Costs<br/> Average and Marginal Cost Functions<br/> The Importance of the Time Period: Long-Run versus Short-Run Cost Functions<br/> Sunk versus Avoidable Costs<br/> Economic Costs and Profitability<br/> Economic versus Accounting Costs<br/> Economic Profit versus Accounting Profit<br/> Demand and Revenues<br/> Demand Curve<br/> The Price Elasticity of Demand<br/> Brand-Level versus Industry-Level Elasticities<br/> Total Revenue and Marginal Revenue Functions<br/> Theory of the Firm: Pricing and Output Decisions<br/> Perfect Competition<br/> Game Theory<br/> Games in Matrix Form and the Concept of Nash Equilibrium<br/> Game Trees and Subgame Perfection<br/> Chapter Summary<br/> Questions<br/> Endnotes <br/><br/>Part One: Firm Boundaries<br/><br/>1 The Evolution of Business Principles<br/><br/>1.1 The Emergence of Chicago<br/><br/>1.2 The Ascendance of Mumbai<br/><br/>1.3 Building National Infrastructure: The Transcontinental<br/><br/>1.4 Evolution of the Steel Industry<br/><br/>1.5 The Gaizhi Privatization Process in China<br/><br/>2 The Horizontal Boundaries of The Firm<br/><br/>2.1 Hub-and-Spoke Networks and Economies of Scope in the Airline<br/><br/>2.2 The Division of Labor in Medical Markets<br/><br/>2.3 Learning by Doing in Medicine<br/><br/>2.4 The Pharmaceutical Merger Wave<br/><br/>2.5 Activist Investors in Silicon Valley<br/><br/>2.6 Haier: The World’s Largest Consumer Appliance and Electronics<br/><br/>3 The Vertical Boundaries of The Firm<br/><br/>3.1 What Apple “Makes” and What Its “Buys” for the iPhone<br/><br/>3.2 Licensing Biotechnology Products<br/><br/>3.3 Employee Skills: Make or Buy?<br/><br/>3.4 Disconnection at Sony<br/><br/>3.5 Nightmares at Boeing: The 787 Dreamliner<br/><br/>3.6 Bharti Airtel’s Outsourcing Initiative<br/><br/>3.7 Power Barges<br/><br/>3.8 A Game of Chicken? Specificity and Underinvestment in the<br/><br/>3.9 Walt Disney’s Acquisition of Pixar<br/><br/>4 Integration and Its Alternatives<br/><br/>4.1 Vertical Integration in a Mountain Paradise<br/><br/>4.2 Accountable Care Organizations<br/><br/>4.3 Vertical Integration of the Sales Force in the Insurance<br/><br/>4.4 Franchise Heat in China<br/><br/>4.5 Joint Ventures in Sub-Saharan Africa<br/><br/>4.6 Interfirm Business Networks in the United States: The Women’s<br/><br/>Part Two: Market and Competitive Analysis<br/><br/>5 Competitors and Competition<br/><br/>5.1 The SSNIP in Action: Defining Hospital Markets<br/><br/>5.2 Whole Foods Attempts to Acquire Wild Oats<br/><br/>5.3 The Bottom Drops Out on Cubs Tickets<br/><br/>5.4 Capacity Competition in the U.S. Beef Processing Industry<br/><br/>5.5 Cournot Equilibrium in the Corn Wet Milling Industry<br/><br/>5.6 Electric Markets, Bertrand Competition, and Capacity<br/><br/>6 Entry and Exit<br/><br/>6.1 Google’s Android Initiative<br/><br/>6.2 How the Japanese Broke into the U.S. Car Market<br/><br/>6.3 Jio’s Entry into Wireless Telecom in India<br/><br/>6.4 Emirates Air<br/><br/>6.5 Kellogg’s India Experience<br/><br/>6.6 Limit Pricing by Brazilian Cement Manufacturers<br/><br/>6.7 Entry Barriers and Profitability in the Japanese Brewing<br/><br/>6.8 Predatory Pricing in the Laboratory<br/><br/>6.9 Walmart Enters Germany . . . and Exits<br/><br/>6.10 Contestable Market in India<br/><br/>7 Dynamics: Competing Across Time<br/><br/>7.1 Competitive Dynamics of the Indian Airline Industry<br/><br/>7.2 Committed to a Settlement<br/><br/>7.3 Commitment at Nucor and USX: The Case of Thin-Slab<br/><br/>7.4 What Happens When a Firm Retaliates Quickly to a Price Cut<br/><br/>7.5 Forgiveness and Provocability: Dow Chemicals and the Market<br/><br/>7.6 Are Most Favored Nation Agreements Anticompetitive?<br/><br/>7.7 The Evolution of the Chinese Down Apparel Industry<br/><br/>8 Business Platforms and Competition<br/><br/>8.1 Not-for-Profit: Public Administrative Platforms in India<br/><br/>8.2 Google Search Platform<br/><br/>8.3 Encyclopedia Britannica and the Online Competition<br/><br/>8.4 Indian E-commerce War: Amazon, Flipkart and Snapdeal<br/><br/>8.5 Behavioral Impact of Food-delivery Platforms<br/><br/>8.6 Economics of Twitter<br/><br/>8.7 Pricing of Online Advertisements<br/><br/>8.8 Yahoo!’s Business Woes<br/><br/>9 Industry Analysis<br/><br/>9.1 Air India and the Indian Airline Industry in 2009<br/><br/>Part Three: Strategic Position and Dynamics<br/><br/>10 Strategic Positioning for Competitive Advantage<br/><br/>10.1 The Division of Value Creation for Gilead Sciences’ Sovaldi on<br/><br/>10.2 Kmart versus Walmart<br/><br/>10.3 The Emergence of Uber . . . and the Demise of the Taxi?<br/><br/>10.4 Creating Value at Enterprise Rent-a-Car<br/><br/>10.5 Measuring Capabilities in the Pharmaceutical Industry<br/><br/>10.6 Competing on Cost Without Cost Advantage: The Story of<br/><br/>10.7 “Haute Pot” Cuisine in China<br/><br/>10.8 Strategic Positioning in the Airline Industry: Four Decades of<br/><br/>11 Information and Value Creation<br/><br/>11.1 A Warranty for Surgery<br/><br/>11.2 The Evolution of Branding in Appliance Retailing<br/><br/>11.3 Teachers Teaching to the Test<br/><br/>11.4 Calorie Posting in New York City Restaurants<br/><br/>11.5 Hospital Report Cards<br/><br/>11.6 The Netflix Challenge<br/><br/>11.7 Big Data and Product Targeting<br/><br/>12 Sustaining Competitive Advantage<br/><br/>12.1 Coffee, Tea, or Starbucks?<br/><br/>12.2 Sports Dynasties<br/><br/>12.3 Cola Wars in Venezuela<br/><br/>12.4 Building Blocks of Sustainable Advantage<br/><br/>12.5 Patent Racing and the Invention of the Integrated Circuit<br/><br/>12.6 The Rise of the Swiss Watch Industry<br/><br/>12.7 Tale of India’s IT Outsourcing and Automobile Industries<br/><br/>Part Four: Internal Organization<br/><br/>13 Performance Measurement and Incentives<br/><br/>13.1 Differences in Objectives in Agency Relationships: Yahoo! and<br/><br/>13.2 Hidden Action and Hidden Information in Garment Factory Fire<br/><br/>13.3 “Target and Terror” in English Hospitals<br/><br/>13.4 Herding, RPE, and the 2007–2008 Credit Crisis<br/><br/>13.5 Quitters Never Win<br/><br/>13.6 Teams and Communication in Steel Mills<br/><br/>14 Strategy and Structure<br/><br/>14.1 ABB’s Matrix Organization<br/><br/>14.2 Organizational Structure at AT&T<br/><br/>14.3 Multi-divisional Structure of ITC Limited<br/><br/>14.4 Steve Jobs and Structure at Apple<br/><br/>14.5 Strategy, Structure, and the Attempted Merger Between the<br/><br/>14.6 Structure Does Not Always Follow Strategy: Case of<br/><br/>14.7 Multinational Firms: Strategy and Infrastructure<br/><br/>14.8 Reorganization at Rhône-Poulenc S.A<br/><br/>15 Environment, Power and Culture<br/><br/>15.1 The Sources of Presidential Power<br/><br/>15.2 Power and Poor Performance: The Case of the<br/><br/>15.3 Power in the Boardroom: Why Let CEOs Choose<br/><br/>15.4 Cultural Clash at Infosys<br/><br/>15.5 Corporate Culture and Inertia at ICI<br/><br/>15.6 Corporate Culture at Aetna: Yoga and the CEO<br/><br/>15.7 Corporate Culture at Ford<br/><br/>15.8 Preserving Culture in the Face of Growth: The Google IPO<br/><br/>Chapter Summary<br/><br/>Questions<br/><br/>Endnotes<br/><br/>Glossary<br/><br/>Name Index<br/><br/>Subject Index<br/>
520 ## - SUMMARY, ETC.
Summary, etc Economics of Strategy focuses on the key economic concept’s students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in today’s competitive business era. <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dranove, David
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shanley, Mark and et.al.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
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        SPE-Economics Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Economics 22.04.2025 Bookmate 330 BES/Eco SPE-4378 23.04.2025 Books

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