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Advertising management concepts and cases (Record no. 1100674)

MARC details
000 -LEADER
fixed length control field	00344nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9788178845067
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	GUP/ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gupta Abhishek
245 ## - TITLE STATEMENT
Title	Advertising management concepts and cases
250 ## - EDITION STATEMENT
Edition statement	1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Delhi-110 002
Name of publisher	Cyber Tech Publications
Year of publication	2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages	264p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
				Government College of Commerce, Borda, Margao	Government College of Commerce, Borda, Margao	Management	05.08.2024	Broadway	750.00	659.1 GUP/ADV	GCC-4301	05.08.2024	Books