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Service Marketing Integrating Customer Focus Across the Firm (Record no. 1097716)

MARC details
000 -LEADER
fixed length control field	00381nam a22001217a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	9.78935E+12
Item number	ZEI/SER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie
--	Bitner, Maryjo
245 ## - TITLE STATEMENT
Title	Service Marketing Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement	7 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Dehi
Name of publisher	McGraw Hill Education (India) Pvt Ltd
Year of publication	2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxxvi;582p.
Other physical details	peprback
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

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