Consumer Behavior (Record no. 1097453)

MARC details
000 -LEADER
fixed length control field 00588nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789353437695
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number JAI/SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Varsha
245 ## - TITLE STATEMENT
Title Consumer Behavior
Sub Title A Digital Native
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Noida
Name of publisher Pearson India Education Services Pvt Ltd
Year of publication 2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages 456p
520 ## - SUMMARY, ETC.
Summary, etc Consumer Behavior- A Digital Native is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer Behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Varsha Jain
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Cost, replacement price Price effective from Koha item type
        Consumer Behavior Narayan Zantye College of Commerce, Bicholim. Narayan Zantye College of Commerce, Bicholim. consumer behavior 29.03.2024 Bookmate 800.00 658.8342 JAI/SHE NZC-15469 1 640.00   Books

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