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Advertising & IMC (Record no. 1096695)

MARC details
000 -LEADER
fixed length control field	00640nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789390394937
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	MOR/MIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mariarty, Sandra
--	Mitchell, Nancy
--	Wood, Charles
--	Wells, William
245 ## - TITLE STATEMENT
Title	Advertising & IMC
Sub Title	Principles and Practice
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Noida
Name of publisher	Pearson India Education Services Pvt Ltd
Year of publication	2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages	664p
520 ## - SUMMARY, ETC.
Summary, etc	Advertising & IMC
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising & IMC
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Sandra Mariarty
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Nancy Mitchell
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Charles Wood
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	William Wells
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Cost, replacement price	Price effective from	Koha item type
				Narayan Zantye College of Commerce, Bicholim.	Narayan Zantye College of Commerce, Bicholim.	Advertising	29.03.2024	Bookmate	905.00	659.1 MOR/MIT	NZC-15411	1	724.00		Books