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Essentials Services Marketing (Record no. 1096518)

MARC details
000 -LEADER
fixed length control field	00730nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789353435417
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	WIR/LOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wirtz, Jochen
--	Lovelock, Christopher
--	Chatterjee, Jayanta
--	Das, Gopal
245 ## - TITLE STATEMENT
Title	Essentials Services Marketing
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Noida
Name of publisher	Pearson India Education Services Pvt Ltd
Year of publication	2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages	675p
520 ## - SUMMARY, ETC.
Summary, etc	Essentials Services Marketing isa concise reader-friendly guide to marketing and managing services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Essentials Services Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wirtz Jochen
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Christopher Lovelock
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Jayanta Chatterjee
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gopal Das
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Cost, replacement price	Price effective from	Koha item type
				Marketing	Narayan Zantye College of Commerce, Bicholim.	Narayan Zantye College of Commerce, Bicholim.	Marketing	29.03.2024	Bookmate	900.00	658.8 WIR/LOV	NZC-15474	1	720.00		Books