Normal view MARC view ISBD view

Basic Marketing Research (Record no. 1080075)

MARC details
000 -LEADER
fixed length control field	00528nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789355738608
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	BRO/Bas
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Brown, Tom J.
245 ## - TITLE STATEMENT
Title	Basic Marketing Research
Sub Title	Customer Insights and Managerial Action
250 ## - EDITION STATEMENT
Edition statement	9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Delhi
Name of publisher	Cengage Learning India Pvt. Ltd.
Year of publication	2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xviii, 348p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	General management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Suter, Tracy A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Churchill, Gilbert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
				SPE-Business Administration	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	SPE-Department of Business Administration	06.11.2023	Bookmate	525.00	658.83 BRO/Bas	SPE-4032	07.11.2023	Books