Advertising Media Planning: a brand management approach (Record no. 1073961)

MARC details
000 -LEADER
fixed length control field 00498nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231022s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0765640901
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 KEL/ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelly, Larry. D & W.J. Donald
9 (RLIN) 1647271
245 #0 - TITLE STATEMENT
Title Advertising Media Planning: a brand management approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall of India
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 360 pages
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Media
Form subdivision Commerce
Geographic subdivision Bachelor of Business Administration
9 (RLIN) 1647272
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Don Bosco College, Panjim Goa, India Don Bosco College, Panjim Goa, India 22.10.2023 125.00   659.1 KEL/ADV DBPG-3002 22.10.2023 22.10.2023 Books

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