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Casestudies in Marketing : The Indian Context (Record no. 1069169)

MARC details
000 -LEADER
fixed length control field	00452nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231018s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120316782
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 SRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Srinivasan. R
9 (RLIN)	1637686
245 #0 - TITLE STATEMENT
Title	Casestudies in Marketing : The Indian Context
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Prentice-Hall of India
Date of publication, distribution, etc.	2000
300 ## - PHYSICAL DESCRIPTION
Extent	217p
546 ## - LANGUAGE NOTE
Language note	English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Form subdivision	Commerce
Geographic subdivision	Bachelor of Business Administration
9 (RLIN)	1637687

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