24 brand mantras : finding a place in the minds and hearts of consumers (2nd ed.) (Record no. 1068867)

MARC details
000 -LEADER
fixed length control field 00481nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep
9 (RLIN) 1637082
245 #0 - TITLE STATEMENT
Title 24 brand mantras : finding a place in the minds and hearts of consumers (2nd ed.)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books From Sage
300 ## - PHYSICAL DESCRIPTION
Extent : ix, 103 p
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding and consumers
Form subdivision Commerce
Geographic subdivision Bachelor of Business Administration
9 (RLIN) 1637083
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        (Deleted) Don Bosco College, Panjim Goa (Deleted) Don Bosco College, Panjim Goa 18.10.2023 225.00   658.827 KAP DBCP-5077 19.10.2023 18.10.2023 Books

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