Digital Marketing (Record no. 1065929)

MARC details
000 -LEADER
fixed length control field 02181nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780199455447
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84/AHU/Dig
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ahuja, Vandana
245 ## - TITLE STATEMENT
Title Digital Marketing
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi,
Name of publisher Oxford University Press,
Year of publication 2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages 437 Pg
Other physical details Pb
500 ## - GENERAL NOTE
General note Book Purchased Under BBA Funds @ Rs. 799/-
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: <br/>1. Marketing in Digital Era<br/>2. The Online Marketing Mix<br/>3. The Online Consumer<br/>4. Customer Relationship Management in Web 2.0 World
520 ## - SUMMARY, ETC.
Summary, etc Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into four sections. The first section, Marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of theonline consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. The second section, Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. Finally, the fourth section, The Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depth discussion on Facebook marketing in addition to other Web-based tools for marketing. Numerous examples, exhibits, case studies, and illustrations have been included to help students assimilate the concepts better. Each chapter contains a set of concept review questions and critical thinking questions to test the knowledge gained. A section on practicing digital marketing at the end of every chapter attempts to take the student to the real-world scenario.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Digital Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Price effective from Koha item type Public note
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35940 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35941 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35942 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35943 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35944 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35945 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35946 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35947 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35948 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35949 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35950 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35951 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35952 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35953 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35954 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35955 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35956 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35957 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35958 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35959 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35960 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35961 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35962 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35963 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35964 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35965 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35966 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35967 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35968 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-
        VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section 19.08.2023 Purchased from Students Consumer Cooperative Society 658.84/AHU/Dig VVM-35969 27.09.2023 Books Book Purchased Under BBA Funds @ Rs.799/-

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