Strategic Brand Management: Building measuring and managing brand equity 5th ed. (Record no. 1058954)

MARC details
000 -LEADER
fixed length control field 00498nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-93-539-4613-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL/Str
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management: Building measuring and managing brand equity 5th ed.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Noida;
Name of publisher Pearson:
Year of publication 2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxx,642p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Management; Strategic; Building; Brand Equity
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan, Vanitha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        FAC-MANAGEMENT Fr. Agnel college of Arts & Commerce, Pillar Fr. Agnel college of Arts & Commerce, Pillar FAC-GENERAL STACK 26.05.2023 658.827 KEL/Str FAC-19851 26.05.2023 Books

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