Strategic Marketing : A guide for sustainable competitive advantage (Record no. 1058162)

MARC details
000 -LEADER
fixed length control field 00466nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8170367875
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012 XAV-STR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Xavier M.J
245 ## - TITLE STATEMENT
Title Strategic Marketing : A guide for sustainable competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
Name of publisher Response Book
Year of publication 1999
300 ## - PHYSICAL DESCRIPTION
Number of Pages 359
520 ## - SUMMARY, ETC.
Summary, etc Preface, Scanning the Environment for Scenario, Researching Markets and the Consumer Base, Copyright
546 ## - LANGUAGE NOTE
Language note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Cost, replacement price Price effective from Koha item type
        S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa 28.08.2012 Broadway 495.00 658.4012 XAV-STR SVS-UM229 1 495.00 12.08.2028 Books

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