Advertising-II (Record no. 1057414)

MARC details
000 -LEADER
fixed length control field 00509nam a22001217a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 KHA-AHM
245 ## - TITLE STATEMENT
Title Advertising-II
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Mumbai
Name of publisher Vipul
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages VI, 176
520 ## - SUMMARY, ETC.
Summary, etc Introduction to advertising, Advertising media, Advertising ethics and social responsibility, Creativity in advertising, Consumer and advertising, Fundamental tasks in advertising, Visual communication, Layout, Copywriting, Advertising Effectiveness, Advertising agency
546 ## - LANGUAGE NOTE
Language note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Cost, replacement price Price effective from Koha item type
        S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa 31.07.2012 Vipul 70.00 659.1 KHA-AHM SVS-UM27 7 70.00 12.07.2031 Books

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