Concept Building Approach to Advertising and Personal Selling (Record no. 1056801)

MARC details
000 -LEADER
fixed length control field 00437nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-93-91566-73-9
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number KAP/Con
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Neeru
245 ## - TITLE STATEMENT
Title Concept Building Approach to Advertising and Personal Selling
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
Name of publisher Cengage Learning India Pvt. Ltd.
Year of publication 2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 329p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term General management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
      Not For Loan SPE-Business Administration Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Business Administration 18.04.2023 Bookmate 450.00 659.1 KAP/Con SPE-3874 21.04.2023 Books

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