Marketing Management (Record no. 1017260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03904nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356222212 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/PAN/Mar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panda, Tapan.K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Sub Title | Tex and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Taxmann Punlications (P.) Ltd |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 835 Pg |
| 500 ## - GENERAL NOTE | |
| General note | Book Purchased Under BCOM Funds @ Rs.995/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Book has 30 chapters divided into 8 Divisions.<br/>Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc.<br/>Division 1 is about Introduction to Marketing. This division is divided into two chapters which are:<br/>o Introduction to Marketing<br/>o Creating & Delivering Customer Values<br/>Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are:<br/>o Marketing Planning<br/>o Demand Measurement & Forecasting<br/>o Managing Information System & Marketing Research<br/>o The Environment for Marketing Decision<br/>Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are:<br/>o Consumer Behaviour<br/>o Organizational Buyer Behaviour<br/>o Market Segmentation, Targeting & Positioning<br/>Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are:<br/>o Managing the Product<br/>o The Marketing of Services<br/>o Management of New Product Development Process<br/>o Managing the Product Life Cycles<br/>o Managing Brands<br/>o Managing Packaging & Support Services<br/>Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are:<br/>o Developing Pricing Strategies & Programs<br/>o Pricing Applications<br/>Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are:<br/>o Managing Marketing Channels<br/>o Management of Logistics & Physical Distribution<br/>o Retail Management<br/>Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are:<br/>o Integrated Marketing Communication (IMC)<br/>o Advertising Management<br/>o Sales Promotion Management<br/>o Publicity & Public Relations<br/>o Sales Management<br/>o Direct Marketing<br/>Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are:<br/>o Marketing Organizations<br/>o Rural Marketing<br/>o High Technology Product Marketing<br/>o Digital Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:<br/><br/>Opening up of the Indian economy in the 90s<br/>Entry of multinational companies across industries<br/>Indian information technology space, leading the global change in the digital revolution<br/>The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features:<br/><br/>[Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples.<br/>[Student-Oriented Book] This book has been developed keeping in mind the following factors:<br/>Interaction of the author/teacher with thousands of students from different students of business schools across the globe<br/>Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades<br/>Reactions and responses of students have also been incorporated at different places in the book<br/>[Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VVM's Shree Damodar College of Commerce & Economics Margao | VVM's Shree Damodar College of Commerce & Economics Margao | BCOM Circulation Section | 12.01.2023 | Purchased from Students Consumer Co-Operative Society Ltd. | 658.8/PAN/Mar | VVM-35498 | 22.02.2023 | Books | Book Purchased Under BCOM Funds @ Rs.995/- |