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Marketing Management

Kotler, Philip & Keller, Kevin Lane

Marketing Management - 12th - New Delhi PEARSON EDUCATION 2006 - 621 p;

ISBN: 8131702006

Subjects--Topical Terms:
Marketing Management understanding marketing management, capturing marketing insights, connecting with customer, building strong brands, creating value, delivering value, conducting marketing responsibly for long- term, success,

Dewey Class. No.: 658.84/GUP/Mar

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