Rural Marketing : Challenges and Opportunities

Kumar, Dinesh

Rural Marketing : Challenges and Opportunities - 1 - New Delhi; Sage Publications 2017 - 494 p; PB;

9789386062765


The rural maket,introduction to rural market,the rural market,the rural consumer,strategies for rural marketing,marketing approach and rural research,distribution channels for rural areas,pricing and marketing communication in rural markets,marketing for rural areas,agribusiness,marketing of agricultural produce,internet and communication technologies in rural marketing,management of sales price in rural marketing,future of rural marketing,

658.800/KUM/Rur

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