Research Methodology Techniques and Applications

Rao, Hanumantha & Subbarao, Srinivas P.

Research Methodology Techniques and Applications - 1 - New Delhi DISCOVERY PUBLISHING HOUSE 2012 - 269 pg;22CM HB;


English

9789350560112


Research, research effort in social sciences- A 2010 integrated communications technology (ICT) perspective, social science research in applied disciplines: an overview, Research methodology : an overview, methods of data collection : an interview, research methodology: methods of data collection, preparation of questionnaire for market research, tools of data collection: interview schedule, mailed questionnaire, sampling methods, methods and tools of data collection, qualitative research methods- tools and techniques, descriptive statistics(statical tools), testing of hypothesis inferential statistics, statistical method for management practices, application of correlation and regression among the statistical tools, discriminant analysis, parametric tests, multivariate analysis methods, service failure: a multi-dimension scaling approach, time series analysis, report writing, business forcasting using research methods, ethics in research

001.42/RAO/Res

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